![]() (Much of Great Notion’s growth, since its founding in 2016, has been in direct-to-consumer sales. Reiter said the company had been eyeing a Bay Area location for some time now to supplement a fulfillment center in Sacramento, which facilitates shipping and pickup orders to California customers made through the company’s popular mobile beer app. Charcuterie and cheese boards complimented by items from local food makers will be available to graze on. Four-packs, bottles and growlers will be available for retail. ![]() Those will include hazy IPAs called Ripe and Juice Invader, sour brews Jammy Pants and the pastry-inspired Blueberry Muffin along with rotating beers ranging from the traditional to the unconventional. The location comes complete with a 16-tap setup, which is set to feature some of the beers that have made Great Notion a darling at its four taprooms in Oregon and two more in Washington. “Everything is looking perfect, which is why we jumped on this spot,” Reiter said. Citra and Mosaic hops are used in the whirlpool as well, for a triple. Short for Ogopogo, a mythical lake monster, our Oggy is a hazy IPA dry hopped with Citra and Galaxy hops. Sierra Nevada left the premises this summer after nearly 10 years, blaming the effects of the pandemic like staffing shortages and slow foot traffic. Notes: The legend of Oggy began as an exclusive beer brewed to commemorate the opening of our Ballard and Georgetown taprooms in Seattle. It is quite sweet, and lacks the smell and aromas for a good hazy DIPA. I have the JB Box for couple of times over years, my impression of this beer is not Great Notion’s best. ![]() The beer shows sweet juice aromas in mouth, shows orange juice, lemon peel, mango nectar, tangerine juice aromas. The new tenant will keep the existing indoor and patio seating. The beer is full bodied, it’s a bit sticky in mouth. The opening should be a straightforward one for Great Notion, said Reiter, as the 2,000-square-foot space and design left by Sierra Nevada will not be altered.
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